The Bucket List

What if Tinder wasn’t just about looks? The Bucket List is a new in-app feature that shifts the focus from appearance to aspiration, where your face isn’t the first thing people see: your dreams are. Instead of profile pictures, users showcase their aspirations. Matches happen when someone resonates with your dream and starts a conversation by responding to your goal. It’s no longer about appearances; it’s about shared ambitions, meaningful connections, conversations, and real possibilities.

What IF

The ‘What Would You Wear If' is a bold Depop challenge inspiring young creatives to express their individuality through unexpected life moments, like ‘What would you wear if it was your last day on Earth?’ or ‘If there was a zombie apocalypse?’. By sharing outfits on social media and the Depop website, participants spark creativity, break fashion expectations, inspire the community, turn their personal style into a creative statement, and also highlight the versatility of their wardrobe. More than just a challenge, it’s a celebration of self-expression in an humorous way... because on Depop, you’re the main character.

It's not a Metaphor

This imaginative campaign for Meta Quest 3S redefines what’s possible in the world of sports and fitness. Blurring the line between physical and virtual, it challenges the limits of real life and transforms the headset into a gateway for movement, connection, and discovery. Instead of imagining what could be, users experience it firsthand on virtual courts that feel real, and in real spaces enhanced by digital immersion. What stops in real life begins in Meta. It’s not just a metaphor: it’s happening. This campaign makes fitness feel more exciting, inclusive, and hybrid than ever before.