RIVERSIDE FESTIVAL

Through clear guidelines, scalable assets, and a more cohesive visual structure, the refreshed toolbox provides Leicester City Council with a practical resource that supports consistent branding whilst retaining the unique personality of Riverside Festival. The new toolbox was instrumental to give the branding a fresh new feeling of heritage meets contemporary design, evoking the type of imagery you may see at your traditional British funfair.

Leicester City Council approached me to refresh the visual identity of Riverside Festival’s existing toolbox. While the festival already had a recognisable presence, inconsistencies across its branding materials had begun to dilute its impact. Rather than pursuing a complete rebrand, I focused on strengthening the existing identity through typography, colour, and graphic elements inspired by traditional British fairgrounds and community celebrations.

MY PAY MY WAY

My Pay My Way was a women’s workplace equality campaign designed to highlight the barriers that continue to limit female progression within professional environments. Through a silent protest movement, the campaign encouraged women to challenge workplace hierarchies and bring visibility to the unequal opportunities, pay disparities, and systemic obstacles that often prevent women from advancing as far as their male counterparts.

The visual identity draws heavily from the history of women’s rights activism, taking inspiration from landmark movements such as the Ford Dagenham Equal Pay Strike and wider feminist protest culture. To reinforce these connections, the campaign utilises halftone printing techniques, distressed textures, layered typography, and a deliberately imperfect aesthetic reminiscent of hand-produced protest materials.

MEI'S BIG POTLUCK!

Mei’s Big Potluck is an illustrated children’s book created for early readers aged 4–6. Developed in response to findings from the Centre for Literacy in Primary Education’s Reflecting Realities report, the project explores how children’s literature can better reflect the diverse communities that make up modern Britain.

Rather than presenting diversity through issue-led narratives, the book focuses on a character-driven story that celebrates everyday experiences. Through Mei’s curiosity and interactions with her neighbours, readers are introduced to a vibrant community brought together by food, friendship, and shared traditions.

Influences such as Room on the Broom informed the use of rhythmic language and read-aloud storytelling, while Madeline inspired the creation of a curious and engaging protagonist capable of guiding readers through the narrative world.