Secret 7" - 7 hidden fact about secret 7"

This project was created in response to a brief from Secret 7”, celebrating 10 years of bringing together art, music, and charity. The aim was to communicate what makes Secret 7” unique while engaging both existing supporters and a new generation of creatives. Inspired by the texture and movement of vinyl records, an animation was made using the moiré effect to create a distinctive visual language. The animation reveals seven facts about Secret 7”, combining storytelling and motion to highlight the creativity, collaboration, and community behind the project. The outcome celebrates a decade of Secret 7” while reflecting its lasting impact on both the creative community and its charitable mission.

Riverside-

To bring people together

This project involved creating a visual identity for the Leicester Riverside Festival, celebrating the event as a place where people, cultures, and experiences come together. The brand concept was inspired by the festival’s role as a meeting point for diverse communities connected through shared activities and spaces. The identity was built around a system of overlapping translucent shapes, reflecting these connections and creating a flexible visual language. Supported by a carefully selected typeface and vibrant colour palette, the branding was designed to maintain consistency across multiple touchpoints while capturing the energy, inclusivity, and sense of community at the heart of the festival.

Fair Milk: #StopTheUpcharge

This project was created as an awareness campaign addressing the additional charges often applied to alternative milk options in cafés. The aim was to highlight how these extra costs can disproportionately affect people with dietary requirements, for whom alternative milk is a necessity rather than a choice. Using a bold, protest-inspired visual identity, the Fair Milk campaign was developed to encourage conversations around accessibility and inclusivity within café culture. The outcome included a mixed media animation, social media content, billboard mock-ups, and poster designs, all working together to communicate the campaign’s message in a clear, engaging, and impactful way.