Drop In

Drop In encourages young adults to be more active by making sport feel as fun and social as being online. Responding to Gen Z’s high screen time, the campaign promotes basketball through friendship, self-expression, and inclusivity. The Drop In app in partnership with Nike supports this with heat maps, challenges, rewards, messaging, and UK tournaments to connect players, organise games, and make sport more accessible and engaging.

Owning a Pantone

Owning a Pantone is HSBC 2025 campaign celebrating the official recognition of “HSBC Red” through a partnership with Pantone, making it the first bank with a named colour partnership. The campaign uses colour to represent global identity and connection. A key feature is the limited-edition triangular bank cards inspired by HSBC logo, with designs representing the UK, Hong Kong, Singapore, UAE, India, and the USA to reflect HSBC global network and local relevance. The campaign strengthens HSBC appeal to internationally minded audiences and turns its signature red into a cultural symbol.

Upfront

Upfront is a campaign encouraging young adult football fans to talk more openly about mental health. Recognising that many fans find these conversations difficult, the campaign uses football’s strong sense of community and shared passion to create a comfortable starting point. Through drink cans and coasters printed with mental health questions, Upfront encourages friends, family, and fellow supporters to check in on each other and make conversations about well being feel more natural and accessible.