Sexy trash

This was a negotiated brief to make a campaign of our own choosing. I chose my campaign to be an anti-littering campaign. Most anti-littering campaigns are very basic and straight forward: “STOP LITTERING IT’S BAD FOR THE ENVIRONMENT!” And that should be enough for people to listen, but it just isn’t unfortunately. My sexy trash concept poses the question: how sexy does rubbish have to be for us to pick it up? It’s no news that sex sells largely on the media (I don’t make the rules), especially the sexualising of women. As a woman, I decided to use this to my advantage to stir up the conversation on anti-littering. This project is supposed to encourage people to pick up their rubbish and have people thinking: does litter really have to be sexy to pick it up? Has it really come to that?

Depop

The brief was to make a Depop campaign that focused on people talking and lets them know that Depop is the most exciting, relevant, and inspirational place to buy and sell circular fashion. The campaign had to be something different and attention grabbing by emphasising what made Depop distinct. The audience for the brief was 18-34 years olds in the UK. The brief instructed to stay clear of traditional tropes, be unexpected and to keep it broad. I went about this by making transport posters. My thought process was  that the audience for the brief take public transport on a daily and so it only made sense for my posters to be displayed there.

stars pattern

A beautiful star pattern.