Crocs Don't Drive

"Crocs Don't Drive" is an Ad campaign designed for Crocs to encourage people to walk more to line up with UN sustainability goals.

This ad features fun 2d-animated animals and hybrids of cars and animals to communicate the idea of making small change, making the choice to walk in a work filled with automotive travel.

INSOM

"INSOM" is an animated guide for those who struggle with insomnia or other sleep related issues.

This is a personal favourite as it comes from my personal struggles with insomnia and the difficulties around the pressure to get to sleep.

The goal here was to help give guidance and reassurance to those in trouble.

Leicester Riverside Festival

This is a rebranding for Leicester's Riverside Festival, which features element of everyday Leicester and turns them into something to be celebrated.

I wanted to create something fun and engaging for a younger audience whilst also appealing to adults, aiming creating an atmosphere of summertime nostalgia.