Mindful Building

This project is a collaborative campaign between Lego and Mind Mental Health Charity. This aims to encourage the use of Legos in the work environment to tackle work stress. With the idea of mindfulness at the forefront of the campaign, we created blind box packages that represent different aspects of the word to help build productivity and create a sense of routine through mindful play.

Yellow room

Yellow room is a project that was a response to the Batsford Prize competition briefs around the theme “connection". A book that documents memories and connections made in a common place. The premise of this short story is about how memories need to be addressed regularly for it to stay alive and fresh in people's minds. The yellow room book solves this as it becomes a time capsule that immortalises those memories made there, keeping them alive and always serves as a reminder to us of how it all started and what it’s become now.

Riverside ‘27

This project was created as a response to industry brief given by the Leicester City Council. They asked us to design a brand identity for their annual outdoor arts festival that celebrates the city’s culture and brings people together. The brand concept was inspired by the city and how the festivals venue is located near the heart of Leicester which is filled with rich history and cultural significance whilst being a shared space for diverse communities to come together and connect. The identity is built upon digital collage and mark making techniques to showcase Leicester in a unique and playful way and taking ownership of the city. Creating a visual language that is familiar to the local community.