Elavon Project

What’s Missing uses real SME scenarios to highlight Elavon’s payment services. This project responds to an industry brief from Elavon, aimed at small to medium sized businesses, asking to bring their invisible payment services to life.

The visuals centre around modern imagery with glow effects highlighting what services are missing from a business. This makes complex digital systems feel human, intuitive, and essential. Three key services were chosen being Contactless Payments, Pay by Link, and Multi Currency Conversion.

Each payment service is communicated with sharp, benefit led messaging that highlights both function and value.

The campaign was developed across static and motion formats, including posters, animated billboards, social media and the Elavon website. This ensured adaptability and real-world application resulting in a project that simplifies complexity and shows how Elavon is the missing piece for SMEs.

REZUNITY

Rezunity is a gym for individuals overcoming substance misuse through exercising and recovery support. The project blended resilience and community through a cohesive brand identity, emphasising the strapline: Stronger Without Substance.

A community driven gym like Rezunity provides a safe, engaging space where young adults can channel their energy into personal growth. This can help build resilience through structured training and connect with others on similar journeys.

Rezunity supports members on their wellness journey with structured fitness programs, personal training, and customised plans. For mental health, it offers one-on-one guidance, group sessions, and wellness workshops.

AVANT GRADE

This project responds to the ISTD Monotype brief, which asked for a creative celebration of a chosen typeface from the list on the brief. Avant Garde was selected for its bold geometric construction and cultural significance.

A modern typography learning kit for first year graphic design students in university was created with the main outcome being a type specimen booklet that explores the typeface’s design features, history, function and applications. It is paired with a deck of cards that isolates individual letters to break down type anatomy. Together these provide an engaging and educational experience that helps students understand Avant Garde.