Mollie Groom
Hey, I am mollie!
Hi, I'm Mollie! I am a midlands based experimental illustrator and animator who loves tactile, eclectic, hand-crafted image making. My goal as a creative is to communicate and advocate for charities, causes, communities and small businesses in a uniquely joyful way.
Leicester Riverside Festival 2027
Welcome to our Riverside world... Leicester's biggest arts festival re-branded!
Hand-cut lettering and quirky collage characters represent the vibrant city of Leicester and celebrates the wildlife around the River Soar. Stop-motion animation is used to tell the festival’s story: a parade of riverside creatures welcoming guests into their celebration. The branding also contains an environmental message, encouraging guests to respect the environment by reminding them of the creatures that call the river home.
Box Town
This is a true story...
AI Data centres are poisoning black communities across America. Thousands of people suffer the environmental impacts that data centres cause every day. Box Town, TN is just 2 miles away from the world's largest data centre, Elon Musk’s “Colossus”. This community, like so many others, suffers from poor health and huge energy costs as a direct result of the pollution and overconsumption caused by the data centres that run AI programs like Grok and ChatGPT
“Box Town” is a hand-made, stop-motion animation created to raise awareness of the environmental and social damage AI usage has on real people. It tells the story of Alexis Humphreys, a resident and activist of Box Town, and how one night she awoke unable to breathe in her own home. Every detail has been purposely crafted from recycled and found materials to give her story the time, attention and labour that it deserves.
The Myth
Periods are just a girl thing? That is the myth.
We know that not everyone who gets a period identifies as a woman and that is ok. Menstruation is an uncomfortable time for everyone and can greatly increase gender dysphoria for trans men and gender diverse people. We aim to make accessing period products as easy as possible for everyone who bleeds, while also creating friendly, playful and genderless packaging for all.
The Myth is a nonprofit period product provider, dedicated to making sure every public bathroom, regardless of gender, has access to free period care. Because period poverty affects everybody who bleeds.
