Reign Barrun
Hey, I am reign!
Hey, I'm Reign, I'm a graphic designer and illustrator with a burning love for brand design and typography. I take pride in my attention to detail, process-led and meaningful storytelling design. My biggest strength is taking pride in knowing when I confidently feel like it is the right time to take risks in trying new approaches as I believe it's the best way to see the best outcome of a project to keep each identity unique, while allowing continuous growth to learn more about design and within myself towards a better designer tomorrow compared to yesterday.
Ube Spot [Brand Identity Design]
Ube Spot is a global, community-driven certification label that celebrates ethically sourced ube while supporting the Filipino farmers who cultivate it. In the theme of culture, due to the growing popularity of ube on social media platforms globally, the project responds and mainly highlights how its cultural significance, origins and communities behind the product are often overlooked and forgotten. Ube Spot aims to reconnect consumers with the heritage and tradition while promoting transparency, cultural-appreciation, ethical and sustainable sourcing practices through an engaging brand identity design that include branches of deliverables. From the journey of where its purple roots originated to our tastebuds, holds a deeper understanding.
Ube is more than just a trend - it's our culture.
Secret 7 - 10TH Anniversary
Through D&AD, Secret 7 is an initiative that has partnered up with Warchild charity for us to design a refreshed branding that visually stands for their tenth anniversary this year, 2026. Through the branding, it must highlight what they do, what their key mission is, how charities are involved in the identity and celebrate the memorable moments and accomplishments they have made in the last 9 years. The main deliverable is to create a 1 minute Instagram story animation!
This project responded with the use of stop motion and riso animation to achieve the visual identity!
ASWANG NEWS [Editorial & Publication Design]
An editorial newspaper project that explores the social, political, and environmental realities of the Philippines through visual storytelling. Structured across eight chapter spreads, the contextual side are combined with full-bleed illustrations each spread that story tell the narrative in chronological order and how the symbolism is used behind each illustrated imagery.
Themes mentioned: Natural disasters, tsunamis and floods, systemic issues, political corruption, nepotism, greed, heroic stories and social inequality are all themes represented through metaphorical imagery.
Despite its difficult subjects, it concludes to celebrate the resilience, strength, and perseverance of the Filipino people.
