MoveUp - Savings For First Time Buyers

MoveUp is a savings app designed to support first-time homebuyers on their journey to homeownership. The app empowers users to set clear savings targets, track their progress in real time, and access helpful tips to navigate the complex world of mortgages and home buying. With personalised goals, daily insights, and easy-to-understand visualisations, MoveUp takes the stress out of saving for your first home and makes the process smoother.

Roots & Routes - Cultural Roots & Exploring Routes, Emphasising Both Heritage & Travel.

Roots & Routes is a branding and marketing campaign designed to capture the essence of subconscious motion in tourism. By focusing on the intuitive and unnoticed actions tourists take while exploring their surroundings, this project aims to create a seamless and immersive experience. The campaign highlights the natural connection between tourists and the environments they encounter, blending subtle design elements with engaging storytelling to enhance the traveler’s journey. By tapping into subconscious behaviours and movements, Roots & Routes will inspire visitors to feel at home in new places and forge lasting connections, enriching their experience and leaving a memorable impression.

Mother x Meta Quest

For Mother x Meta Quest I focused on branding and a marketing campaign aimed at showcasing Meta Quest as a versatile tool for cyclists. This project highlights how Meta Quest can be used for immersive virtual cycling training, detailed route planning, and performance tracking, transforming the cycling experience. It also explores the device’s capabilities in fitness within the cycling community. By shifting perceptions of Meta Quest from a gaming console to a valuable asset for cyclists, the campaign targets both young riders and older professionals seeking innovative ways to enhance their rides and stay connected with others.