Statement vs Reality

Statement vs Reality is an ISTD competition entry exploring the gap between political language and lived experience. Using a custom dual-lens typographic system, the work is printed so that two separate messages occupy the same space.

Buswell's Brewery

Buswell's Brewery is a live client project developed with my father, Gary Buswell, founder of a real ale brewery currently preparing for relaunch. Two bespoke typefaces, Buswells Hand and Buswells Serif, a palette of named brand colours, a full logo suite, and a range of packaging and print touchpoints were created as part of a complete brand identity built from the ground up.

Riverside

Riverside is a branding project for the Leicester Riverside Festival, developed in collaboration with Leicester City Council. The identity uses hand-made letterpress printing for the main logo and a suite of area identities, with colours pulled directly from the ink mixing process. Ink was transferred to paper by hand using a baren, giving the system a warmth and texture that could not be replicated digitally. The aim was an identity that feels people first, rooted in craft and community rather than corporate polish.