Not the odd one out

Not the Odd One Out is a campaign developed with Canesten that challenges the stigma surrounding female intimate health. Using bold typographic stickers and accessible messaging, the work normalises common experiences and encourages open conversation. Designed for culturally varied audiences, the outcome avoids explicit imagery in favour of a discreet and inclusive format. Distributed within product packaging, the stickers act as quiet prompts for visibility, reassurance, and shared understanding.

Lift Heavy Feel Lighter

Lift Heavy, Feel Lighter is a campaign responding to Gymshark that reframes fitness through the lens of mental wellbeing. Through bold, image led posters and expressive typography, women are shown breaking through text to represent the barriers they overcome. The work focuses on strength as emotional as well as physical, highlighting confidence, release, and resilience. It aims to create a more inclusive and empowering narrative around women in the gym.

In memory of Naomi

This personal publication reflects on sibling loss and the experience of disenfranchised grief. Created in memory of my sister Naomi, it explores how this form of grief is often unseen and unacknowledged.

Through a quiet and intimate approach, the work gives space to what is difficult to express, holding both absence and memory. It seeks to validate an experience that is frequently overlooked, offering recognition through design.