blobs

Meet the Blobs! A colourful cast of squishy characters on a mission to help children understand their feelings. From Mr. Anger, who erupts like a volcano, to Miss Worry, who always thinks about "what ifs", each blob represents a different emotion and teaches kids how to navigate it healthily.

Through playful stories, relatable situations, and charming illustrations, this book encourages children to recognise their emotions, talk about them openly, and discover simple tools for managing big feelings. Because every emotion, even the tricky ones, has something important to say.

the charmkeepers

The Charmkeepers is an apparel collection inspired by symbolism, spirituality, and personal empowerment. Featuring a range of trousers, shorts, and T-shirts in both monochromatic and vibrant colours, the collection blends contemporary streetwear with meaningful storytelling.

At the heart of the collection are five guardians: Moonlight Energy, Constellation Protection, Starstruck Power, Moon Guidance, and Evil Eye Protection. Each represents a unique source of strength, protection, and connection. Through celestial motifs, symbolic graphics, and bold visual identities, The Charmkeepers encourages wearers to carry a piece of positive energy with them wherever they go.

More than clothing, the collection serves as a modern talisman, celebrating individuality, resilience, and the unseen forces that guide us.

pasta urbana

Pasta Urbana is a student-focused packaging and campaign concept created in collaboration with Tesco Smarter, designed to make healthy eating more accessible, affordable, and engaging for busy university students.

The concept centres around a customisable whole-wheat pasta bundle, allowing students to select their preferred pasta shape and pair it with a variety of fresh vegetables. Inspired by the energy of urban living and the simplicity of quick home cooking, the visual identity combines playful typography, hand-drawn illustrations, and warm, inviting colours to create a friendly and approachable brand experience.

From packaging design to promotional materials, every touchpoint was developed to encourage healthier eating habits without compromising convenience. The result is a vibrant, student-friendly solution that turns a simple meal into an interactive, enjoyable experience, supporting Tesco Smarter's mission to help students 'eat smarter and study smarter'.