E.l.f Refillable lipbalms

This project focused on developing a sustainable extension to the e.l.f. Cosmetics product range through the creation of a refillable lip balm collection. The aim was to reduce packaging waste by introducing a reusable design that allows consumers to replace the product insert rather than dispose of the entire package after use.

Inspired by popular autumn and winter coffee shop flavours, the collection features seasonal scents and flavours that evoke warmth, comfort, and nostalgia. The product range was designed to appeal to consumers looking for both environmentally conscious beauty products and limited-edition seasonal experiences.

Canesten- Understanding the discomfort of the copper IUD

This project was developed as part of an awareness campaign in collaboration with Canesten, focusing on breaking the taboos surrounding women’s intimate health. The campaign aimed to encourage open conversations about topics that are often overlooked or not discussed openly, helping women feel more informed, supported, and empowered when making decisions about their bodies.

As part of the campaign, I designed an informative brochure and a series of social media posts highlighting the experiences of women who have undergone copper IUD insertion. The project specifically addressed the lack of information many women receive about the pain and discomfort that can accompany the procedure, raising awareness of an issue that is often underrepresented in healthcare discussions.

The visual and written content was designed to be clear, accessible, and educational, providing women with honest information while encouraging greater transparency within women’s healthcare. Through both print and digital media, the campaign sought to challenge stigma, promote awareness, and create a platform for more open and informed conversations about intimate health.

Pure Bites

This project focuses on the development of a modern protein cookie brand that combines nutrition, convenience, and great taste. Created for health-conscious consumers, the brand offers a range of protein-packed cookies in classic flavours, providing a satisfying snack that supports an active lifestyle without compromising on flavour.

The project involved designing a complete brand identity, including the logo, packaging, and promotional materials. Particular attention was given to creating a strong visual identity that stands out in the health food market while communicating quality, energy, and indulgence. The final outcome is a cohesive and market-ready brand that demonstrates the power of effective branding and packaging design.