Serena Zara
Hey, I am serena!
I'm a graphic designer with a passion for creating meaningful and visually engaging designs. My work explores branding, editorial, advertising and creative visual communication with a strong attention to detail. I enjoy developing ideas from concept to final outcomes, aiming to make them bold and unique. I am particularly interested in creating work that is both visually aesthetic and impactful. I am always looking for new ways to connect with audiences through design!
The Social Pressure to Look Ageless
The Social Pressure to Look Ageless is a campaign created with The Menopause Charity to raise awareness of how social media influences body image among menopausal women. Challenging unrealistic standards and the pressure to maintain a youthful appearance, the project encourages acceptance of the natural ageing process. The final outcome uses bold, contemporary visuals and messaging throughout the charity's social media and social graphics to spark conversation and raise awareness of this often overlooked issue.
GiftGaff
GiftGaff is a campaign created in collaboration with GiffGaff and The Big Issue to raise awareness of digital exclusion among children. Responding to the lack of access to digital devices in schools, the project introduces a public vending machine donation point where unused or broken tablets can be donated, refurbished and redistributed to children in need. The campaign uses bold visual graphics and typography with playful illustrations to communicate a serious issue in an engaging and accessible way.
Eat It Where It Belongs
Eat It Where It Belongs is a travel campaign created in collaboration with Turkish Airlines that celebrates the origins of traditional Turkish dishes. This project features a mini booklet containing an illustrated map with food, a destination guide and a food passport stamp that encourages travellers to explore the cities where iconic dishes were first created. Alongside a customised typeface inspired by the culture, engaging visuals and interactive elements, the project promotes cultural recognition, creating a more authentic travel and food experience across Turkey.
