Alfie Waters
Hey, I am Alfie!
I am a brand and experimental designer who focuses on creating visually engaging outcomes through the use of strong photography and bold visual communication. My work combines striking imagery with distinctive design systems to create memorable brand experiences that capture attention and effectively communicate a message.
Haggle Around
Haggle Around is an exhibition that focuses on a different form of haggling by creating an exhibition based on three famous European markets: Ballarò Market in Palermo, Italy, Ecseri Flea Market in Budapest, Hungary, and Portobello Road Market in London, England. Each market is presented through four exhibition panels, each covering its history, the local sellers and culture, the average discounts that can be achieved, and useful haggling terms and phrases. The aim is to create a fun and educational experience that explores how bargaining differs across Europe to a Gen Z audience.
Pocket Osaka
Pocket Osaka is a travel and food guide that explores key locations throughout Osaka, Japan. Designed in a zine format, the publication provides insight into notable destinations, local cuisine, and cultural experiences within the city. The visual identity is built around a red and black colour palette, creating a bold and cohesive aesthetic. Hand-drawn ink illustrations are used throughout the publication, adding character and reinforcing the independent, editorial style of the zine.
Behind the screen
Behind the Screen is a parental monitoring app and awareness campaign designed to help parents ensure the safety and wellbeing of their children online. The project uses a pixel-inspired visual style, incorporating digital iconography alongside a bold blue and white colour palette to create a modern and trustworthy identity. The app provides parents with access to key features including screen-time monitoring, data privacy controls, message filtering and blocking, personalised user profiles, and live location tracking. Together, these features help parents better understand and manage their child's digital activity while promoting safer online habits.