LOOPZ

This project responds to overconsumption in fashion, where fast-moving trends mean clothing is often worn only a few times before being discarded. This leads to excessive waste and a reduced sense of value in what we wear. While sustainable solutions exist, they can often feel dull or inconvenient, so the challenge is to promote more mindful consumption in a way that still feels exciting and relevant.

The outcome is Loopz, a playful and creative brand that tackles this issue without feeling preachy. It encourages people to rethink clothing waste through a fun, engaging approach. Inspired by 2000s visual culture, the brand targets a generation familiar with trading cards, bold colours, and nostalgic Y2K aesthetics.

The concept turns thrifting into a game, where each item comes with a collectible card representing different styles, rarities, and personalities making second-hand shopping interactive while promoting circular fashion.

BAZAAR

Bazaar is a brand inspired by South Asia, bringing together a mix of exotic fruits to create the feeling of being in a real bazaar. It focuses on the colours, variety, and overall atmosphere you’d experience, encouraging people to try something different and explore new flavours.

Each box comes in different versions, and this one includes a limited edition recipe book that shows the beauty of the fruits and gives you recipes you can actually make from what’s inside. It also comes with a small decorative checklist so you can see which fruits you got in your box.

Available in Selfridges.

British Flora

British Flora is a response to the Next Brief, where the aim was to design trend-led patterns inspired by Spring/Summer 2027. For this project, I explored a botanical direction, focusing on British plant life as the main source of inspiration.

The project considers how traditional floral themes can be reworked in a more contemporary and trend-aware way, combining soft watercolour techniques with a modern approach to composition, scale, and colour. By observing native flowers, foliage, and seasonal changes, I created a series of patterns that feel both familiar and refreshed, aligning with forecasted design trends.

Instead of repeating the same design, the collection explores variation, allowing each pattern to have its own identity while still working together as a cohesive set. The outcome balances natural elements with design, capturing the organic qualities of British flora while keeping the work visually engaging and relevant to fashion and surface design contexts.