Alex Finlayson
Hey, I am ALEX!
Hello, I’m Alex, a designer who loves creative problem-solving and conceptualisation. I pride myself on being a process-led designer, always experimenting to find the best outcome. I enjoy bringing life to the small details of design, whether that’s through motion, or hiding subtle jokes within. With a particular interest in motion, brand strategy, and brand identity, I’m always eager to learn, seek new challenges, and develop skills.
Leicester Parks
Leicester is home to an array of green spaces, yet many residents are often drawn away from the city when looking to connect with nature. My rebrand aims to reconnect these local residents with Leicester’s parks, encouraging exploration, play and better mental health by spending time with nature. I hand embroidered assets for the visual language to create a sense of warmth, and to celebrate Leicester's rich textile history.
Time Capsule was developed in response to the statement ‘Worst Kept Secret’ In this case, ‘Worst Kept’ refers to the poor conditions that old family computers are often stored in, with over 200 million old devices gathering dust in the UK. ‘Secret’ refers to the contents of these computers, the old memories and family secrets that lie within, which may have been forgotten over time. Whilst going through my dad’s old camcorder I began to wonder about the memories that were saved on our old family computer. These computers often have outdated components and old software, making them more likely to break. Time Capsule collects these old family computers, extracting the memories from them, safely and securely. These memories are then sent back to the families as either a digital or physical time capsule so that those precious memories aren’t lost.
Eyes Up
This project was developed in response to the Creative Conscience social issues brief. Mobile phone usage increases the likelihood of a car crash, with young male drivers (17-24) most at risk of serious injury or death and most likely to be caught using their phones whilst driving. In the last 10-15 years young adults’ mobile phone habits have shifted, focusing more on social media and music, rather than calling and messaging, making many older driving campaigns feel outdated. I took a carrot and stick approach to address this issue. The Eyes Up app rewards users with cheaper insurance for avoiding their phone. A scare campaign runs alongside the app highlighting the dangers of mobile phone usage whilst driving.
