Emma Godson
Hey, I am emma!
I'm a Graphic Designer with a strong interest in branding and campaign work. I approach each project with strategic thinking and creative problem-solving, always aiming to create design that’s not just visually engaging but also meaningful and purposeful. I love working with bold colours and bringing energy to my work through playful, thoughtful design. My process is considered, I enjoy exploring different directions to find the most effective way to communicate a message. I’m always up for a new challenge and love creating work that connects with people and leaves a lasting impression.
A financial app designed to help teens develop smart saving habits in a fun, engaging way. Users can set their own savings goals, and by linking their bank account, the app helps divide their spending to stay on track. With a bright, playful visual language tailored to the audience, the project combines practicality with an energetic design approach. The environmental promotions use short, smart copy paired with imagery to connect with users in a relatable way.
Relive is a campaign which reframes Meta Quest as more than just a gaming device, but as a way to step back into meaningful memories. This campaign invites people to revisit past family trips through the power of VR. This technology can feel overwhelming or daunting. Relive softens that perception by focusing on emotion over technology. By tapping into nostalgia and familiarity, the campaign makes VR feel approachable, warm, and personal. With the use of real holiday images paired with light, humorous copy, Relive shows that users can immerse themselves in images and videos from past trips.
Baking Bridges
A campaign concept for HelloFresh, aimed at bringing care home residents and primary school children together through baking. The project celebrates connection between generations, encouraging them to share recipes and stories. As part of the campaign, I designed a series of zines filled with easy, fun recipes and engaging activities tailored for both age groups to enjoy together. These zines act as conversation starters and collaborative guides, promoting community, creativity, and connection. The overall aim is to foster a sense of belonging and togetherness in a warm, accessible, and memorable way.
